Hard Close AI — The AI Sales Command Center for Dealerships

The Problem

YOUR TEAM IS LEAVING DEALS ON THE TABLE

Not because they're bad salespeople. Because they don't have the right words at the right moment.

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DEAD PHONE UPS

Reps freeze on objections, give out pricing on the first call, and let leads hang up without an appointment close.

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LEADS GO DARK

Internet leads get "just checking in" texts. Dead leads never get resurrected. Follow-up is generic and forgettable.

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UPS WALK OUT

Showroom ups leave without buying and never come back because the follow-up script isn't specific enough to pull them in.

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NO ACCOUNTABILITY

GSMs can't coach every rep on every lead in real time. Standards erode. Deals that should close don't.

The Solution

11 TOOLS. EVERY LEAD TYPE.

Fill in the customer details. Get three ready-to-use scripts instantly — Safe, Best, and Aggressive. Copy. Send. Close.

High-Intent Form Fill — Set the Appointment

INBOUND LEAD

Customer submitted a form and wants to know more — scripts built for urgency, appointment close, and handling the price question before it kills the deal.

Negative Equity Lead — Find the Path Forward

TRADE OBJECTION

Customer owes more than their vehicle is worth — empathy-first scripts that reframe the equity conversation and keep the deal moving.

Showroom Up — They Left Without Buying

SHOWROOM

Your hottest lead — they were physically in your store. Scripts to pull them back by name, objection, and vehicle before they buy somewhere else.

Third-Party Site Lead — Confirm & Close

INTERNET LEAD

CarGurus, AutoTrader, Cars.com — speed-to-lead scripts that confirm availability, handle the price question, and close for the appointment.

Service Drive Outbound — Turn a Visit Into a Sale

OUTBOUND

Customer is in your service drive with equity — scripts to lead with the number, earn the right to walk them to sales, and set the appointment on the spot.

Any Objection, Any Lead — Word-for-Word Responses

OBJECTION HANDLING

Payment too high, need to think about it, found it cheaper — any deal-killing objection handled with word-for-word responses that find the real concern and close through it.

Process & Standards — Ask Anything Mid-Deal

GSM COMMAND

Exact process, policy, and word tracks for any situation. Ask while you're working the deal and get a GSM-level answer instantly.

Appointment Follow-Up — Set, Confirm, Recover

APPOINTMENT

Full confirmation sequence for every appointment — set it right, confirm it the day before, re-confirm the morning of, and recover no-shows before they kill your day.

Credit-Challenged Customer — From Decline to Delivered

CREDIT

Customer got declined — empathetic scripts that move from the hard conversation to co-signer commitment to a delivered unit without losing the relationship.

Dead Lead — Re-Engage Leads That Went Cold

DATABASE

Lead went quiet 30, 60, or 90 days ago — fresh angles and legitimate reasons to re-engage without repeating whatever didn't work the first time.

Inbound Phone Up — Never Give Price, Always Close for Appointment

PHONE

Every inbound call has one job: set the appointment. Scripts for every call type — price shoppers, availability calls, payment questions — always closes with two time options.

Always On

TWO TOOLS THAT NEVER CLOCK OUT

Running alongside every tool in the app — no setup, no switching screens.

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LIVE COACHING

Real-Time Call Assist

Your rep is on a live call and the customer throws an objection they weren't ready for. One tap opens Live Coaching — type what the customer just said, get the next word track instantly. It's like having a GSM whispering in their ear on every call, without you having to be in the room.

✓Type what the customer says — get the next line instantly
✓Detects stalls, objections, and buying signals automatically
✓Suggests a manager turn when the deal needs escalating
✓Ends with a one-click CRM note ready to paste into eLeads

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ASK THE GSM

Instant Management Direction

Every store has standards. Word tracks. Processes. Things the GSM would say if they were standing right there. Ask the GSM puts those answers at every rep's fingertips — so your standards stay consistent whether you're on the floor or not. Reps ask, the GSM answers. Every time. The right way.

✓Answers process, policy, and word track questions instantly
✓Configured to your store's exact standards at onboarding
✓Keeps every rep aligned — even when management isn't present
✓Flags situations that need a real manager in the loop

How It Works

THREE STEPS. ZERO EXCUSES.

No training required. No learning curve. Your team is using it in the first 60 seconds.

PICK YOUR LEAD TYPE

Choose from 11 tools built for every lead scenario your team faces — from internet form fills to service equity calls to dead lead resurrection.

FILL IN THE DETAILS

Enter the customer name, vehicle of interest, objection raised, and contact stage. The more specific you are, the sharper the output.

GET THREE SCRIPTS

Instantly receive Safe, Best, and Aggressive versions. Copy the one that fits the situation. Send it. Every rep on your team sounds like a veteran closer on every opportunity.

GSM CHAT PANEL

Ask anything in real time — incentives, objections, process, word tracks. The GSM Assistant is always running in the right panel while your team works deals.

Sample Output

WHAT YOUR TEAM GETS

Example: Showroom up who left over a payment objection. One click. Three scripts. Ready to send.

SAFE LOW RISK

Hey Marcus — it was great meeting you today and getting to show you the Ram 1500. I completely understand you want to make sure the payment works — that's the right way to approach it. I have a couple of options I'd like to show you that I think get us to a number that makes sense. Does tomorrow at 5 or Thursday at 6 work to come back in?

★ BEST RECOMMENDED

Marcus — I've been thinking about your situation since you left. The 90-day no payment program actually changes the math significantly on your end — you'd have three months before your first payment even hits. That might be exactly what bridges the gap. Takes 20 minutes to run it properly. Does tonight at 7 work or is tomorrow at noon better for you?

AGGRESSIVE HIGH URGENCY

Marcus — the Ram you drove today is still here, but I've had two other inquiries on it since you left. On top of that, the 90-day no payment program we have right now has an end date and I don't want you to miss it — it's worth real money in your pocket. I can hold the truck until 7 tonight. Is that enough time to get back in, or would 6 tomorrow morning work better?

Built By

BUILT FROM EVERY CHAIR ON THE FLOOR

"This wasn't built by a developer who interviewed a few GSMs. It was built by a GSM who has been in every seat on the variable side of this business."

The GSM Who Built It — Salesperson. Internet Manager. Closer. Finance. Sales Manager. GSM.

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Every chair on the variable side — salesperson, internet manager, closer, finance manager, sales manager, GSM. Built from the inside out at a high-volume store in the DFW metroplex.

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A career in law enforcement before automotive — that background shapes everything about how this product works: how to read people, communicate under pressure, and build systems that hold up when things get hard.

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Tested on a live dealership floor — every word track was absorbed, tested on a real floor, and kept because it worked. Not theory. Not a classroom. The desk.

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Powered by Claude AI — the most capable large language model available, tuned specifically for automotive sales.

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Password protected and private — your team's access, your store's standards, no outside visibility.

The Real Cost

EVERY CHAIR ON THE FLOOR. THAT'S WHAT'S IN THIS PRODUCT.

You've been hiring green reps and hoping they figure it out. Burning through opportunities while they find their footing. Spending hours training word tracks nobody memorizes. Watching deals walk out the door that a seasoned closer would have saved.

Hard Close AI changes that equation. Take your newest rep, your BDC agent, your struggling manager — arm them with this tool — and they are closing like a veteran from day one. Every lead. Every call. Every follow-up. Every text they send. Every video. A unique script every time. All they need is a little tonality and the ability to read.

Day 1

Closing like a veteran

Hours lost to bad training

100%

Of your team, not just the top closer

Common Questions

BEFORE YOU ASK

The questions every GSM and dealer principal asks before they see the demo.

How is this different from the AI features my CRM already has? +

Your CRM's AI was built by engineers who have never worked a deal. Hard Close AI was built by the GSM who sat in every chair on the variable side of the business. Every script, every word track, every escalation trigger in this system came from a real floor — not a product roadmap. The output sounds like a seasoned closer, not a chatbot.

How long does it take to get my team up and running? +

First session takes about 60 minutes. We configure your store — incentives, standards, key word tracks, your GSM's voice. After that, your team logs in and starts using it immediately. There is no training curve. If your rep can read and copy/paste, they are ready to go.

Does it work for BDC or just floor salespeople? +

Both. BDC agents use it for every inbound lead, every follow-up sequence, every re-engagement attempt. Floor reps use it for showroom ups, live calls, and objection handling. The tools are built for the full sales funnel — from first contact through close. See the AI BDC page for the full BDC breakdown.

What does "store configured" mean exactly? +

Every script references your store by name, your current incentives by program, your GSM by name, and your specific market position. When a rep uses the Dead Lead Resurrection tool, the AI knows it's writing for your store — not a generic dealership. When incentives change, you update them once and every script updates automatically.

Can I see what my reps are actually doing with it? +

Yes. The admin portal shows you every tool used, every script generated, every outcome logged, and every objection your team encountered — by rep, by day, by tool. You can see who is using it, who is not, and who needs coaching. The accountability layer is built in.

Is there a per-seat charge? +

No. Every plan is flat-rate by rooftop. Add as many reps as you want — your price does not change. One store, one price, unlimited users. See the full breakdown in Pricing.

What OEMs does it support? +

Any franchise. The system is configured to your store's OEM during onboarding — incentives, model lines, programs. Currently live and in active daily use on multiple rooftops. The tools and coaching logic work for any brand — the store configuration is what makes it specific to yours.

What is the contract term? +

All plans are 12-month agreements. Month-to-month is available at a premium. Early access pricing locks in at today's rate for the full length of your contract — dealers onboarding now will not pay more when we raise prices.

BEFORE YOU ASK

BOOK YOUR 15-MINUTE DEMO